The Back to School Point of Sale unit that Arnotts and Sainsbury developed has had some positive feedback in regards to sales results and the overall effectiveness of the display. The flexibility of the entire unit has resulted in some huge wins across many stores.
Debra Mackay, Territory Manager Cambells Arnotts Ballarat has commented that her region was able to achieve an 85% success rate with only 6 out of the 41 stores not putting up the display.
'I strongly believe that the POS played a huge role in this especially for smaller stores that usually are unable to do anything. The pencil was a great selling point'.
Chrissy Chenery, Trade Marketing Executive Campbell Arnotts has also commented on the results the display has achieved. 'The effective POS unit and the surrounding adaptable merchandising equipment has translated into an equally impactful experience for shoppers (and bottom line sales). Thanks for your great work. A fantastic result all around!'.
The positive feedback Sainsbury received about the Back to School promotion has made it an extremely pleasing project to work on for all involved.